How To Gamify Your Public Relations Efforts

Are you working with a public relations firm and designing a mobile application as part of their campaign? Take a shortcut in your ideation process and see what are the important elements that need to be present in an application that needs to influence the public into doing what you want them to do. These are our hard-earned lessons and it’s yours to grab!

Hackathon Group Dynamics

Are you curious what a hackathon is or contemplating to attend one? I recently participated at a hackathon event and if you read this article, you’ll get some grasp of what the event is and what you should do to be successful in one. This is the first of a two-part post and focuses on the group dynamics during the event and how you can better position your team for success.
HP Spectre One

The Proliferation of Apple Clones: A Conspiracy Theorist’s Perspective

HP, Samsung, and others are cloning Apple’s successful product designs. Is it because they’re simply not creative or is it the result of internal politics and the lack of long-term focus of their respective leaders? Only those in the respective companies boardroom’s inner circle have knowledge of what’s actually happening. But a conspiracy theorist can argue that it’s the result of the legal head’s sweet talks who wants more funding to his department at the expense of the engineering and product design departments.