Providing “lite” version of apps had been the strategy to provide free trials since the dawn of the App Store. However these reduced-functionality apps fall short on demonstrating its full capabilities, which in itself be ineffective in enticing the user to buy. Fortunately that is no longer the only option available for App Store apps.
Have you been asked to do a sample project as part of a hiring process? I’ve done it, not only once but **twice** as part of the same process. Here are those projects. You should be able to learn a thing or two from it Either learn the iOS programming techniques behind these two 40-hour projects or learn how to hunt for purple squirrels.