Try to get to know your potential customers and users before you start building your solution. One way for this is doing questionnaires, sometimes called as customer interviews. I’ve done this recently and called up real people for a survey and here’s what you can learn from the experience we learned the hard way.
Are you working with a public relations firm and designing a mobile application as part of their campaign? Take a shortcut in your ideation process and see what are the important elements that need to be present in an application that needs to influence the public into doing what you want them to do. These are our hard-earned lessons and it’s yours to grab!